How Personalization is Reshaping Beauty & Fashion
Consumers no longer want generic fashion and beauty products. Customization & personalization are now key drivers in the industry.
1. The Rise of Made-to-Order Fashion
✔ Customers prefer customized clothing over mass-produced items.
✔ Brands like Nike allow customers to design their own sneakers.
✔ 3D printing is used for personalized fashion accessories.
2. Personalized Skincare & Beauty
✔ AI-powered tools recommend skincare routines based on skin type.
✔ Brands like Function of Beauty allow customers to customize shampoos & serums.
3. Digital Styling & Virtual Try-Ons
✔ Augmented reality (AR) lets users try outfits digitally before buying.
✔ Virtual stylists help customers curate their wardrobes online.
📌 Final Thought: Personalization is reshaping fashion & beauty, making it more inclusive and consumer-centric.